EXOTICA

Work:
Brand & Marketing Strategy, Website Creation, Content Marketing

Details:
Working at EXOTICA a bedsheet brand, I created a new brand/marketing strategy. The purpose was so that we could target and communicate to our audience better in the digital age. 

To do this we, clearly defined with the owners what they thought the brand should stand for. As well as what our unique selling point is. We also needed to research who our customers are. So I researched various Facebook profiles who liked EXOTICA’s page and created personas out of that. Then I made plans for a new campaign to start advertising clearly on digital what our brand stands for. 

On top of this, I was also working on creating a new website which communicated the high-end quality nature of the brand which the previous site did not do as effectively. 

Credits:
Crescendo Co.